After being upstaged by Colors for the second spot, Zee is now keen on reclaiming its place back. The competition in TV industry is intense and thus there’s no room for any weak link. Miditech’s daily Parrivaar – Kartavya ki pariskaha couldn’t generate the desired results and thus it’s been pulled off air.

Confirming the news, a source from the production says, “Yes, Parrivaar will wind up by November 14. Despite getting an extension, we weren’t able to get required TRPs. Besides, new shows are waiting in the wings and thus some one had to make way.”

Neetha Shetty who plays Urvashi Nerulkar says, “I have finished with my part but I’m saddened to learn that the show is going off air somewhere around 10 November. What surprised me was that our show had earlier got an extension up to April but it’s been pulled off much before it.”

Lead actor Sachin Sharma had this to say, “I haven’t received any official communication from either the channel or the production house. However, that’s what I’m hearing about the show. Rumours of Parrivaar going off air have been doing the rounds for a while but just a month back we had got an extension. Bu this is television and you can always expect the unexpected.”

Meanwhile it’s buzzed that Shakuntalam Films’ new show Maa, which was earlier tipped to be a matinee show, will probably replace Parrivarr. Shyam Bhattacharya informs, “I’ve been hearing all sorts of things with regards to the time slot for our show. Last what the channel told us was that Maa will be an afternoon show. Since then I haven’t heard anything from them.”